Alex Hormozi

“The amount of risk that they are willing to put their physical bodies in, like literally their lives at stake, but then how that doesn't necessarily translate to being able to have a like call it vulnerable conversation with a wife, spouse, lover, etc. is just interesting.”

“If you can make that label and identify with it then you don't need to run the marathon in order to do the hard thing. You just need the label.”

“Being willing to take action where there's a large short-term cost with an uncertain delayed benefit.”